Formulation of Corporate Culture for Guanyu International Trade

Corporate Culture of Ningbo Guanyu

1. Guanyu Vision: To become a world‑renowned Chinese‑owned chemical distributor

2. Guanyu Mission: To promote the globalization of Chinese chemicals

3. Guanyu Goals:

Goals for 2010‑2015: Build 2‑3 domestic teams each generating over USD 10 million in sales; set up 8‑10 overseas offices; achieve total sales exceeding USD 50 million.

2015‑2020: Carry out equity reform based on high‑performing teams, establish 1‑2 new companies, and push overall corporate sales beyond USD 100 million.

2020‑2025: Acquire small overseas importers or apply for import‑export qualifications on the basis of our existing overseas offices and branches, build our own warehouses and sales systems to conduct independent distribution business.

5. Guanyu Spirit: Transcend self, keep evolving

6. Guanyu Values: Integrity, Win‑win, Collaboration, Innovation

7. Guanyu Customer Philosophy: Customer satisfaction is the sole reason for our existence

Human Resources

1. Guanyu Talent Philosophy: Human resources represent the primary productive force and the company’s core capital

2. Guanyu Market Philosophy: Our market radius is the radius of the earth